![]() ![]() In June 2021, Facebook launched its own version of social audio: Live Audio Rooms and podcasts. HubSpot Blog research found that 65% of social media marketers ranked live audio chat rooms among the top three most effective social media formats. Live Audio: Since Clubhouse was launched in 2020, social audio has become increasingly popular. Here are some new social media trends marketers should keep their eyes on: However, trending platforms do tell a story of how younger generations like Gen Z prefer to engage online. It’s safe to say not all social media platforms will blow up like TikTok. So, by following the latest social media trends and promoting creative, interactive content, you can easily excel at the digital marketing game.We’ve seen many social media platforms gain traction for a short period of time only to disappear from the limelight as word-of-mouth fades. This year has proved that social media is a very powerful weapon. Moreover, interactive and creative content still tops the marketing strategies for most companies and brands. Though short videos are a hot trend this year, it is proposed that user-generated content and long-form content will have a major comeback in 2024. Moreover, e-Marketers are predicting social commerce to be an $80 billion industry by 2025. Most shoppers prefer buying products from social media directly. With increased social media consumption and pandemic regulations, social commerce has been able to thrive and grow vigorously. Social commerce has seen rapid growth in the year 2022. It has been estimated that the budget for influencer marketing can increase to 12.7% in the next few years. Moreover, they can truly embrace the benefits of digital technology by using an electronic business card to send across their contact info QR via email or social media. They can promote authenticity and build trust among your target audiences. Working with creative influencers and micro-influencers can help you grow your social presence. ![]() ![]() 1) New Social Media Features:ĭid you know that TikTok surpassed the 1 billion mark in September 2022? Latest social media features like live videos, reels, YouTube shorts, short stories are surely worth trying in 2023 for a trending social media experience. So, let’s look at some actionable tips and trends that you can include in your social media marketing strategy for 2023. But we can definitely gain some useful insights for 2023 from the social media trends and statistics of previous years. We are not astrologers who can predict the future of social media based on its stars. 43 billion social media users access social platforms using mobile devices, while only 1.32% of them use social media using a desktop.Moreover, 26.2% of customers use social media to find products for purchase. 73% of marketers believe that social media is effective for their business.There are 2.96 billion social media users who use Facebook. Facebook is still the most widely used social media platform followed by Youtube, WhatsApp, and Instagram.Currently, there are 4.89 billion social media users equating to 61.25% of the total global population.Let’s take a look at some global social media stats: are some of the most popular trends of 2022. Instagram stories and reels, Youtube shorts, TikTok short videos, and social audio platforms like clubhouse, etc. It is clear that social media trends have gone through major changes in 20. So, let’s double-check your priorities with this quick summary and get you ready for 2023. We don’t want you to miss out on any major turning point from 2022. ![]()
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